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Mattel Brand Identity and Creating The Future of Play

Mattel Brand Identity and Creating The Future of Play Mattel, the world’s largest toy company, tasked me to help create new graphic standards and logos to expand the breadth and depth of the company’s brand. The new standards would need the ability to span the entire company to meet the needs and objectives of all…

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Mattel announces 3D printer for kids, smart house for Barbie (Tomorrow Daily 315)

Mattel announces 3D printer for kids, smart house for Barbie (Tomorrow Daily 315) Read the Tomorrow Daily blog post – http://cnet.co/1TnNyWQ Mattel’s offerings at the New York Toy Fair include two high-tech products; also, a team of scientists use a $40 cotton candy machine to make artificial capillaries. Watch more Tomorrow Daily: http://bit.ly/1M45QZG Subscribe to…

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Shopping Vlog | Mattel Outlet Store and Toy Haul

Shopping Vlog | Mattel Outlet Store and Toy Haul This video is about our trip to the Mattel Outlet Store in San Bernadino, CA. What an amazing place to get steep discounts on Mattel toys, especially Barbie, Monster High and Matchbox. We did find some Megablox but nothing else American Girl. Everything in the store…

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Mattel Surprise Giveaway!

Mattel Surprise Giveaway! Hey art-friends! We received a huge box from Mattel and we want to give it away to one lucky art-friend! Watch to find out how to enter your kids! #howtodraw #artforkidshub #mattel #pollypocket Learn how to draw Polly Pocket https://www.youtube.com/watch?v=pCeplwdX2DM 🎨 ART SUPPLIES we love (Amazon affiliate links): Sharpie Markers https://amzn.to/2S6WzXX Printer…

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'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll | TIME

'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll | TIME How the brand behind Barbie is planning to redefine stereotypes with a doll for all children, regardless of gender. Subscribe to TIME ►► http://po.st/SubscribeTIME Get closer to the world of entertainment and celebrity news as TIME gives you access and insight on the people who…

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Mattel CEO on film unit and toy industry

Mattel CEO on film unit and toy industry Mattel CEO Ynon Kreiz sits down with CNBC’s Julia Boorstin at the Vanity Fair Summit to discuss the company’s new film unit, the toy industry, the tariff impact on the industry and how they plan to reestablish Mattel as a toy company.

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